Following Hasbro’s recent price hike, Target has raised the price on a number of Transformer toys. While out searching for Ultra Magnus, I noticed that the price of Animated and Universe deluxes as well as Bumber Battlers had been increased to $10.99. The price of Universe Ultras and Voyagers had also been raised by to $26.99 and $21.99, respectively. Surprisingly, the price of Animated Leaders and Voyagers remained the same. However, its probably only a matter of time before they too go up in price.