If you shop at Target as much as I do, you probably noticed that the price of Hasbro action figures has gone up and down a lot over the last few months. Within the last month alone, the price of Transformers Deluxes has changed at least 3 or 4 times.

Apparently, the folks at Target have finally realized that no one was going to pay $10 or $11 for a Deluxe class figure when they could go to Wal-mart and get one for less than $8. The retailer has now lowered the price of its Animated, Movie and Universe deluxes down to $7.79. I’m not sure how long this sale will last, but if I had to guess, it will run through the holiday season.