With the holidays behind them, Target has raised the price on a number of Transformer toys. While out doing my rounds, I noticed that the price of Animated deluxes and Bumper Battlers had been increased to $10.99.  The price of Voyager, Ultra and Leader class toys had also been raised to $21.99, $27.99 and $44.99, respectively. The price of Universe deluxes remain at $7.79, but its probably only a matter of time before they too go up in price.

And then there is Wal-mart… While they typically have the best price on toys, the retailer has decided to stick it to Transformer fans by charging a whopping $12.88 for Animated and Universe deluxes. So much for Walmart being the “low price leader.”

Update: Target has now raised the price of its deluxe class figures to $11.99. While not advertised widely, Universe deluxes are on sale for $7.79 until February 9th.