Following Hasbro’s recent price hike, Target has raised the price on a number of Transformer toys. While out searching for Ultra Magnus, I noticed that the price of Animated and Universe deluxes as well as Bumber Battlers had been increased to $10.99. The price of Universe Ultras and Voyagers had also been raised by to $26.99 and $21.99, respectively. Surprisingly, the price of Animated Leaders and Voyagers remained the same. However, its probably only a matter of time before they too go up in price.

Hasbro reported its second quarter results this week. While Hasbro’s quarterly profit was nearly 8x higher than last year, the toy manufacturer announced that it will be raising the price of its action figures on September 1st to counter increased manufacturing and shipping costs. According to Bloomberg, the increase will be in the “mid-single-digit.”

Hasbro Inc., the maker of Monopoly and Transformers, fell 1.7 percent in New York trading after the toymaker said it will raise prices for a second time this year to counter higher costs to make action figures.

Second-quarter profit jumped almost eightfold following costs a year earlier to end part of a contract with “Star Wars” director George Lucas, Hasbro said today. The world’s second-largest toymaker said a “mid-single-digit” price increase on a percentage basis will go into effect Sept. 1.

I take the  “mid-single-digit” increase to be about 5%, which would mean a $0.35 increase for a $7 action figure or a $1 increase for a $20 toy like a Voyager class Transformer.